73% of marketing executives see AI or a technology dependent on AI as critical to the future of marketing. 20% think that bots, chatbots, or smart assistants are core. And 63.5% believe that big data will (finally) be transformative for marketers in 2018 ...


You’ve developed a killer email marketing campaign, spent hours on hours developing that sweet creative, just finished your third round of quality assurance, and you can’t wait for it to drop into your subscribers’ inboxes. After all that work ...


As we barrel towards 2018, you and your team are likely in the thick of goal setting and planning how to expand your brand awareness in the new year. It's also likely that part of your strategy for maintaining that top-of-mind awareness involves some form ...


Posting a pretend wedding photo prompted an avalanche of response and showed just how fast you can spread the word online. A friend had tagged me under the comments in an update on Facebook, and she had said, "Chidike I didn't know you had a twin".


CIOs and CMOs need to work closely together to empower teams to engage influencers at scale, using business intelligence to provide context to real-time communication with diverse audiences. Public perception and trust are becoming an increasingly valuable ...


Hey Alexa, play some music. Ok, Google, turn on the lights. Five years ago, these commands would have made no sense. But for the past two and a half years, voice-enabled speakers have steadily gained traction, introducing the world to voice-activated ...


A marketing deal with "Mr. Robot" went awry for Firefox when some users thought they had accidentally downloaded a virus or malware. USA Firefox users are upset after a marketing deal with "Mr. Robot" made some users think they had accidentally infected ...


2018 is fast approaching, which means it’s time to plan your six-month marketing plan for your business. Having a clear plan where you know exactly what’s going to happen next in your business doesn’t just take the confusion away, but it also ...


Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. What do Spotify, Amazon Web Services, (RED), U.S. Bank, Toyota, Macy's, T-Mobile, Aldo, The New York Post, American Express, Canon, the American Red ...


Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? There are subjective answers that are easily disprovable ...


Determining a marketing budget can be frustrating@ Are you investing enough@@@ Are your marketing dollars being applied in the most efficient way@@@ How do you know if what you’re doing is working@@@ There are subjective answers that are easily disprovable @@@

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